IVIRTH didn't start in a boardroom. It started under a barbell, on a wrestling mat, at a cricket net — in the real world where gear either works or it doesn't.
The Beginning
Aman Shobhit Singh stepped onto the platform at a WPC Delhi State meet. Like every serious powerlifter, he needed gear that could handle competition loads — a belt that wouldn't slip at 230kg squats, knee sleeves that actually provided support under maximal tension.
What he found was a market full of compromises. Either gear was overpriced and imported, or it was budget-friendly and unreliable. Indian athletes were being priced out of competition-grade equipment.
So IVIRTH was created. Not as a business idea — as a solution to a real problem faced by real athletes.
2025
Founded
3
Elite Athletes
6
Sports Covered
🇮🇳
Made in India
What drives us
Every product spec is approved by our competing athletes. If it doesn't survive a WPC competition, it doesn't ship.
We don't add features for marketing. We add them because athletes asked for them, tested them, and proved they work.
Designed for Indian body types, Indian climate conditions, and Indian competition circuits. Manufactured domestically.
We refuse to markup gear 500% because it has a foreign logo. Elite performance is accessible. Full stop.
Our athletes don't just endorse the brand — they earn from every order placed with their code. Their success is our success.
Every competition our athletes enter is a product test. Their feedback directly shapes the next version of every product.
The Athletes
These aren't brand ambassadors hired for a photoshoot. These are the people who helped create this gear and use it every day they train.
🏋️ Powerlifting 83kg
622.5 kg total · WPC Delhi State Gold · District Overall Champion
AMAN10
🏋️ Powerlifting 74kg
577.5 kg total · WPC National Gold · Strongman of the State
NITIN10
🏏 Cricket
Rising star and youngest IVIRTH athlete
DIVYANSH10
The same gear our athletes compete in is available for you. Use their code for 10% off your first order.
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